QUESTION
CASE-STUDY 2 Fast and Furious 9 is coming soon on Mar 2022. You and your friend intend to come to a cinema to watch this movie. Could you please analyze your decision-making process to choose a cinema? (3 marks) Based on your understanding of consumer behavior on choosing the cinema, in your opinion, which stage of decision-making process is the most important for the marketer who want to attach the Gen Z customer through advertising campaign to come to your cinema and watch the movie? Explain why?
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